Reinvention of an icon

The vegan KitKat bar goes on sale from Hamburg

29-Aug-2022 - Germany

It's finally coming to Germany: Chocolate fans will soon be able to try the vegan KitKat bar in this country. From September 2022, KitKat Vegan will initially be available as a single bar in selected German supermarkets. From January 2023, the vegan variant will be on shelves nationwide - then also as a three-pack multipack.

Nestlé Deutschland AG

Production at Nestlé's chocolate plant in Hamburg, Germany.

Nestlé's food and chocolate experts developed the vegan bar at the company's own research and development center in York, UK. As of now, the Nestlé Chocoladen-Werk in Hamburg is producing the vegan KitKat variant for Germany and another 14 countries.

"We are proud that after several KitKat innovations in recent years, our team is once again producing a novelty for the international stage," says Maren Grisar, KitKat production manager at the Nestlé Chocoladen factory. "Together with the factory team and our international colleagues, we managed to set up production for KitKat Vegan in a very short time. Around 800,000 bars of the new variant come off the production line each day. This is the crowning achievement for the brand's anniversary year in Hamburg. We have been producing different varieties of the iconic bar for 50 years."

The factory in the Hanseatic city is the German home of KitKat. The production line creates more than four million bars a day of the classic variety alone. About a quarter of the total 800-strong factory team works in the area. The Hamburg site is also Nestlé's largest chocolate plant in Europe.

Uncompromising KitKat with vegan recipe

The new variant of the cult bar looks like the well-known classic and is vegan certified. The recipe provides the perfect balance of crunchy wafer and delicious chocolate coating. Between the wafer layers comes a creamy crunchy filling. The whole thing is coated with a delicate layer of chocolate coating. Milk alternatives made from rice and corn are used in the KitKat Vegan. The taste experience that KitKat fans appreciate is also the program here.

Cocoa from sustainable sources

The cocoa for KitKat Vegan comes from 100% sustainable sourcing through the Nestlé Cocoa Plan and is Rainforest Alliance certified.

Good for the climate: smaller carbon footprint of KitKat Vegan

The new bar relies on vegan ingredients instead of dairy products in its recipe. As a result, the carbon footprint of KitKat Ve gan is 18% lower than that of the milk chocolate variant.[1] The carbon reduction has been certified by the Carbon Trust organization.

The recommended retail price for the single bar is €1.29 and €2.99 for the multipack.

Nestlé focuses on more plant-based products on the way to carbon neutrality

Nestlé is continuously expanding the range of plant-based foods and hot beverages in its product portfolio. A growing range of plant-based products is helping the food manufacturer on its path to "green zero." Nestlé is committed to achieving net zero emissions across its value chain by 2050.

[1] KitKat Vegan 2022 carbon footprint compared to KitKat Classic 2018.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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