Blender Bites launches at Walmart USA

The products are to be introduced in about 1,600 stores across the country

23-Aug-2023 - Germany
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Blender Bites, a multi-award winning Canadian company engaged in the development and commercialization of a line of premium functional frozen beverages, is extremely pleased to announce that its U.S. subsidiary, Blender Bites US Ltd. will be launching at Walmart USA (Walmart); with products ready to be shipped to approximately 1,600 Walmart locations throughout the United States. This collaboration represents a significant milestone for the company. It adds significant momentum to the Blender Bites brand and solidly positions it as a strong player in the frozen beverage category.

Blender Bites' 1-Step Smoothies are a frozen innovation designed to simplify the smoothie process; they are made with organic fruits, greens and functional ingredients, such as probiotics and immune-supporting vitamins and minerals. They are certified organic, free of gluten, dairy and soy, and contain no added sugar.

Blender Bites' 1-Step Frappes are a healthier alternative to the traditional frappuccino and contain 50% less sugar, calories and carbohydrates. They are also dairy and gluten free and contain functional ingredients like adaptogenic mushrooms and collagen. Both drinks can be made with a blender or shaker cup, giving customers the convenience of enjoying them at home or on the go.

Walmart will carry three Blender Bites 1-step smoothies, including best-sellers Liquid SunshineTM with a good dose of mood-boosting vitamin D, Daily Defen-C TM with immune-supporting probiotics and Power BerryTM with 7 organic green vegetables and a good dose of energy-boosting B vitamins.

Walmart also lists two of the company's 1-Step Frappes, including Mindful MochaTM with cognition-supporting Lion's Mane Mushroom and Caramel CollagenTM with skin, hair and joint-supporting collagen.

Thanks to this launch, Blender Bites is transforming from a thriving Canadian startup to a preeminent brand name throughout North America. The company's consistent commitment to quality, innovation and consumer satisfaction was critical to its Walmart launch. Blender Bites, a company founded and led by a woman, is proud to partner with Walmart.

Julianne Hough, the respected celebrity endorser of Blender Bites, played a key role in creating a seamless marketing campaign perfectly aligned with this launch. The company has been working with Walmart USA for 18 months to ensure every aspect of the business is meticulously prepared for this important launch.

We are thrilled to bring Blender Bites into Walmart's extensive network of stores across the U.S., explains Chelsie Hodge, CEO and founder of Blender Bites. Walmart has shown incredible support and genuine collaboration for our diversity-based brand over the past 18 months. This opportunity is by far the most significant in our company's history and represents a transformative step toward our goal of becoming a leading brand in the frozen food and beverage segment.

The Blender Bites team has spared no effort in scaling every aspect of the business to ensure a smooth and successful launch in partnership with Walmart USA. Customers will be able to find Blender Bites products in Walmart stores across the U.S. and at walmart.com beginning August 21, 2023.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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