Waterdrop® Rainbow Edition: Celebrating colorful diversity

Limited edition supports LGBTQIA+ organizations

21-Jun-2024
WATERDROP®

Drink with Pride: Limited waterdrop® Rainbow Edition

For this year's Pride month, the Austrian microdrink manufacturer is launching an exclusive product range and continues to support LGBTQIA+ organizations

Under the motto "Drink with Pride", waterdrop® is once again encouraging its community to celebrate love in all its forms and to show this off with colorful products in Pride design. At the same time, the hydration company is continuing its long-standing partnerships in support of the LGBTQIA+ community.

Long-term partnership, genuine commitment

The limited Pride product line is once again serving a good cause this year. After waterdrop® donated a total of €24,440 to the charitable organizations OutRight Action International and Queer Base Vienna last year, part of the proceeds will also go to the two LQBTQIA+ organizations this Pride month.

For Martin Murray, founder and CEO of waterdrop®, the focus is on providing effective support: "OutRight Action International and Queer Base are two organizations that are passionate about anti-discrimination and the protection of LGBTQIA+ people. And because we know that the proceeds go where they really make a difference, we are very proud to have been able to support these initiatives for several years now."

OutRight Action International - international promotion of human rights

Since 2021, waterdrop® has been working with OutRight Action International, a human rights organization that works with the United Nations and campaigns against discrimination against LQBTQIA+ people globally, for its Pride campaigns.

"We are proud to partner with waterdrop® for the fourth year in a row this Pride season! As a longtime supporter of OutRight Action and our mission, waterdrop® recognizes the importance of equality and inclusion and is committed to advancing the human rights of LGBTQIA+ communities around the world," said Elise Colomer-Cheadle, Director of Development at OutRight Action International.

Queer Base - local help for queer refugees

In addition to this international cooperation, the Vienna-based company is also committed to supporting a local organization: Queer Base. The non-governmental organization (NGO) helps refugees who have experienced discrimination due to their sexuality or gender identity. The legal advisors provide support with asylum applications and hearings at the relevant federal office, for example. In addition to legal advice, Queer Base also helps with social and coming out advice and refers those affected to the necessary medical and mental health facilities. They also offer people a community and help those affected to tell their story to the outside world.

Marty Huber from Queer Base says: "Thanks to the support of waterdrop®, we are able to finance independent and free legal advice and thus keep access to a fair asylum procedure open. No queer refugee should have to talk about their sexuality or gender identity alone."

The positive effect of this support is clearly noticeable, including for Fahad, who fled to Austria from Uganda as a teenager. He struggled with coming out for a long time and has been supported by Queer Base since 2017. Fahad says: "Since I've been here, Queer Base has given me courage, support and strength and enabled me to see diversity. Now I can believe in myself and accept who I am: A young, proud, gay man."

Colorful product range and proceeds for a good cause

The rainbow has long been a symbol of diversity and inclusion. The drinks cube manufacturer is celebrating this with an exclusive selection of limited edition products that are available online and in waterdrop® stores. Ten percent of the proceeds from the sale of the limited edition drinking bottle will go to OutRight Action International and Queer Base.

Rainbow Glass Bottle

600 ml

RRP: 29,90 €

This bottle with its stylish color gradient is a real eye-catcher. Thanks to its scratch-resistant, robust borosilicate glass, the bottle is also perfect for everyday use and, with its protective cover, ensures sufficient hydration on the go.

The bottle is also available as a LOVE set with two packs of LOVE microdrinks (€37.90) or with the Celebration Box as a Rainbow Glass Set (€39.90).

Celebration Box

25 waterdrop® microdrinks (ICE TREE PEAR, ICE TREE RASPBERRY, ICE TREE LEMON, BROMBEERE, BOOST, LOVE, FLAIR, SKY)

RRP: 19,90 €

This colorful box in Pride design not only spreads a good mood, but also transforms conventional water into a delicious refreshing treat in no time at all - without sugar or artificial preservatives. With a selection of eight of the most popular microdrink varieties, there is something for every taste.

Rainbox Shopping Bag

RRP: 14,90 €

A heart for love! The cotton bag is not only practical, but also a statement of acceptance.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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