Cappuccino is the most popular coffee to go
Aral Coffee Study 2025: More than two thirds of respondents drink coffee every day, more in the eastern federal states than in southern Germany
Advertisement
Whether on the go, at home or at work - the Germans' favorite drink is still very popular. This is shown by the results of the new Aral coffee Study 2025, published by Germany's largest petrol station operator and coffee-to-go provider to mark International Coffee Day (October 1). According to the study, 92 percent of those surveyed drink coffee, 68 percent of them daily. Daily coffee consumption increases with age. However, for the first time since the last survey in 2018, more people under the age of 35 are drinking coffee every day. Most people in Germany drink two to three cups a day (62%), while 29% drink four cups or more. As part of the representative online survey in IPSOS Observer's i:omnibus, 1,100 people between the ages of 18 and 75 were questioned.
Just in time for the 35th Day of German Unity on October 3, the survey also shows slight regional differences: the eastern German states are ahead in terms of daily coffee consumption with 73 percent, while the southern German states of Bavaria and Baden-Württemberg bring up the rear with 64 percent.
Which types of coffee are drunk regularly? The ranking is led by filter coffee, followed by cappuccino, café crema, latte, latte macchiato and espresso. The under 45s prefer cappuccino and café au lait to latte macchiato and café crema. Around 25 percent of respondents enjoy their coffee black, just under 38 percent with whole milk, 26 percent with low-fat milk, 15 percent with plant-based milk alternatives and just under 14 percent with condensed milk. One in four people under 35 prefer to drink plant-based milk.
Sugar in your coffee? - 60 percent of respondents reject this completely, while around a third say sugar is part of it. Men drink "sweeter" than women: 37 percent of men take sugar, only 29 percent of women. And when it comes to the necessary portion of caffeine, the opinion of the respondents is clear: almost 80 percent find caffeine in coffee important, of which almost 43 percent find it very important. Coffee helps you get going in the morning. Two out of five respondents can't get going in the morning without coffee. A quarter say they cannot wake up without coffee.
"The results of the Aral coffee study are an important benchmark for us in the further development of our range," says Aral CEO Achim Bothe. "We will be expanding our range of specialty coffees on November 1 and introducing Café Intense, a real wake-up drink with a high caffeine content. We want to continue to be our customers' first choice when it comes to coffee. The figures speak for themselves: with around 2,400 sales outlets and more than 30 million coffees per year at Aral-owned service stations alone, we are the largest coffee-to-go provider in Germany. And what makes us particularly happy: 96 percent of respondents are satisfied or even very satisfied with their coffee from Aral."
Four out of ten respondents regularly enjoy coffee to go. Cappuccino is the most popular coffee to go, followed by café crema, latte macchiato and other coffee varieties. Important purchase criteria include the quality of the coffee and the speed of preparation. Coffee To Go is mainly drunk when traveling and driving. People who buy coffee on the go pay attention to quality and speed. The majority of respondents buy food or snacks to go with their coffee. Croissants and sweet baked goods are particularly popular. And coffee makes all the difference: almost 50 percent would prefer a service station with an attractive coffee offer to another, and around 10 percent are even very likely to do so.
Coffee is drunk at almost any time of day. 83 percent think about coffee at least once a day. Coffee is a great way to get started in the morning. Almost two thirds drink it within the first hour of getting up. A quarter of those surveyed do not even wake up in the morning without coffee. Women in particular see coffee as a conscious time-out in their hectic everyday lives. Around 40 percent of all respondents associate coffee with relaxation, a pleasant smell and breakfast in the morning. Long-distance drivers also swear by coffee as a source of energy and drink it much more often than the average driver.
Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.