More young people are drinking juice and non-alcoholic cocktails on a regular basis

Weekly alcohol consumption among adolescents reaches an all-time low

26-Oct-2026 - Young people’s drinking habits are changing. Fruit juice and non-alcoholic cocktails are being consumed more frequently, while regular alcohol consumption is declining. This is shown by a YouGov survey commissioned by the Association of the German Fruit Juice Industry (VdF) and current data from ...

Gen Z drinks significantly more mocktails and fruit juice

Non-alcoholic drinks are becoming a habit for young people

07-Aug-2026 - The mocktail trend among teenagers and young adults continues unabated. At the same time, fruit juice is being consumed significantly more often among this demographic. This is shown by the latest results of a YouGov survey commissioned by the Association of the German Fruit Juice Industry ...

Rain Will Be Crucial for the 2026 Orchard Harvest: 450,000 metric tons Expected

The prognosis is clear, but there remains a risk of premature fruit drop

29-Jul-2026 - The Association of the German Fruit Juice Industry (VdF) expects a wild orchard harvest of around 450,000 metric tons in 2026. Whether this amount will actually be reached, however, depends largely on rainfall in the coming weeks. “There are enough apples on the trees, but the fruit is still very ...

Sugar Tax 2027: Beverage Industry Sees Businesses Facing Insurmountable Challenges

Five associations are calling for a postponement—the lack of regulations and tight deadlines leave little room for adjustments

08-Jul-2026 - The leading associations of the German beverage industry are protesting against the coalition’s specific, current plans to bring forward the introduction of a sugar tax on beverages to January 1, 2027. This option is included in a recent draft amendment by the coalition to the GKV Contribution ...

Consumption of fruit juice falls, vegetable juice increases

08-Apr-2026 - According to the latest figures from the Association of the German Fruit Juice Industry (VdF), per capita consumption of fruit and vegetable juices fell by 1.5 liters to 22.5 liters in 2025. While sales of fruit juices and nectars fell by around six percent, more vegetable juice was consumed last ...

Pineapple juice is scarce and expensive due to a small harvest

12-Feb-2025 - Pineapple juice is a popular exotic fruit juice that is valued in Germany both on its own and as a flavorful ingredient in multivitamin juices. However, it is currently in short supply and expensive. Due to the increased price of orange juice, pineapple juice is increasingly being used as an ...

German fruit juice industry struggles with crop failures and cost increases

14-Jun-2024 - Per capita consumption of fruit juice and fruit nectar in Germany was 26 liters in 2023. This means that consumption fell by 2 liters compared to the previous year. Nevertheless, Germany remains the world leader in fruit juice consumption. "Our consumers attach great importance to quality and ...

Apple juice becomes scarce

So far only half of the previous year's quantity pressed

20-Oct-2023 - The Association of the German Fruit Juice Industry (VdF) has drawn up a worried interim balance sheet for the current 2023 pressing season. "According to the harvest results currently available to us, only half the volume of apples has been pressed so far compared with the same week in 2022," ...

Situation with orange juice comes to a head - no relief in sight

17-Jul-2023 - After initial forecasts in May, there is now certainty: orange juice concentrate is becoming scarce worldwide. "We are in the most difficult situation for more than 50 years. With the crop failures in the USA and the historically low stock levels in Brazil, an unprecedented market situation has ...

Poor harvests: Orange juice becomes scarce and prices rise

22-May-2023 - When it comes to fruit juice, people in Germany most often opt for orange juice. Per capita consumption in 2021 was an impressive seven liters. But consumers will soon have to dig deeper into their pockets to enjoy it. Because of poor harvests, a plant disease that is rampant in Florida, and ...