Review BrauBeviale 2015: enjoyment for everyone involved

16-Nov-2015 - Germany
  • Over 37,000 trade visitors came together with 1,083 exhibitors
  • Creative beer Culture met Premium Spirits
  • craft beer meets Street Food on Thursday and Friday

With a powerful performance – matching the previous year’s level –, BrauBeviale is closing its doors again for another year after three intensive trade fair days. Over 37,000 visitors (41 percent of them international) came to this year's most important equipment show for the Beverage Industry. The slight increase in guests from abroad shows: BrauBeviale is also becoming increasingly important in international terms. Among the total of 1,083 exhibitors were regular guests and newcomers, world market-leaders and small and medium-sized companies. They presented all aspects covering the beverage industry process chain: high-quality raw materials, innovative technologies, efficient logistics and creative marketing ideas.  “The sector’s regular meeting place calls and they all come!” Director Exhibitions Andrea Kalrait is happy about the participation levels and the mood at BrauBeviale 2015. “The enthusiasm in the exhibition halls is there for all to see and experience. The trend towards craft-brewed beverages is continuing unbroken and is attracting increasing attention, we are of course also feeling that here. Over the past few days trade visitors came to us from a total of 132 countries – and they did so despite the flight attendants’ strike at Lufthansa!”

The guests mainly came from Germany as well as from Italy, the Czech Republic, Austria, Switzerland, the Netherlands, Belgium and Great Britain. Around 98 percent of the beverage specialists were satisfied with the range of products and services presented at the fair and are planning to visit the fair once again next year, according to the results of a survey conducted by an independent institute. The exhibitors were delighted with the renewed increase in the high quality of the visitors to their stands: around 90 percent of the trade visitors are involved in the investment decisions at their respective companies. The exhibitors presented their stands in space, which had increased by about six percent compared to the previous year. They came from 49 nations, in particularly companies from Germany (580), Italy, the Netherlands, Belgium, Austria and Switzerland.

Top marks for the support program

The Forum BrauBeviale covering topics straight from the sector for the sector, PET@BrauBeviale with key impulses in the area of beverage packaging and not least the “Creative beverage culture” trend topic met with great interest from the visitors. In this connection, among others, retailers, caterers and also manufacturers/producers attended the tastings organised by renowned beer sommeliers and spirits tasters in the Craft Beer Corner. But there was also an alcohol-free side to the event: the water-tasting sessions conducted by trained water sommeliers also attracted a large number of keen visitors. Exceptional beer specialities were also available for interested parties to experience away from the exhibition centre: at the atmospheric “Schanzenbräu & Friends” after-show party or in the numerous restaurants and bars, which were part of the “BierErlebnis Nürnberg” (Nuremberg Beer Experience).

European Beer Star 2015 – Consumers’ Favourite

As one of the most renowned beer competitions, the European Beer Star has had its exhibition home at BrauBeviale since 2004. Once again, in 2015, the trade visitors selected their favourite beers from the 55 gold medal-winning creations: the “Ayinger Bräuweisse” produced by Brauerei Aying (Germany) was awarded the title of Consumers’ Favourite in Gold. The silver medal went to the Danish Midtfyns Bruyhus in recognition of their “Midtfyns Imperial Stout”. “Double Jack”, an Imperial India Pale Ale brewed by the Firestone Walker Brewery (USA), received the third largest number of votes from the total of over 6,350 testers.

SFC Street Food Convention in full swing

Creative beverage culture literally calls for unconventional food. It therefore comes as no surprise that the first SFC Street Food Convention is being held for the first time within the framework of BrauBeviale. On Thursday and Friday it is inviting you to its urban cosmos in the Frankenhalle at the exhibition centre. Here, insiders and newcomers are coming together to obtain information about trends, business models for new business founders and entrepreneurs, suppliers, market strategies, cooperation partners and technologies on this new catering scene. And the visitors can do all this not only by coming together with the total over 40 exhibitors – on the Main Stage and in the Speakers' Corner too, experts will be serving up street food topics based on practical experience (“How to correctly serve Street Food”, “Successful Street Food business start-ups”, among others) and theory (e.g. “Street Food Quo Vadis?”). The event will then culminate in the Street Food Market on Friday, 13 November, from 16.00, in front of the Frankenhalle, when, at last, delicious finger food will also be on offer.

Other news from the department business & finance

Most read news

More news from our other portals

Meat from the laboratory