Barentz International Acquires Finnish Leipurin’s Meat Industry Unit to Further Expand their Meat Industry Product Range and Market Share
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Barentz, an international leader in the distribution of high-quality ingredients, today announced the acquisition of Finnish Leipurin’s meat Industry Unit. The acquisition will widen Barentz ingredients portfolio dedicated to the meat industry, and strengthen the company’s market share in the Nordic region.
Through its Finnish daughter company MP-Maustepalvelu Oy, fully acquired in 2014, Barentz has positioned itself as the leading ingredients provider in Finland and is growing its market share in the rest of Europe. With the acquisition of Leipurin’s Meat Industry Unit Barentz continues to expand in this market.
“The acquisition of Leipurin’s Meat Industry Unit fits well into Barentz strategy to grow our market share in the Meat Industry,” said Mr Hidde van der Wal, CEO of Barentz International. “It will not only increase our customer base, but also expand Barentz’ ingredients portfolio with several interesting product ranges, for example a nice collection of natural and organic ingredients.”
Leipurin’s dedicated customer base in Finland will also benefit from the creative technologists at Maustepalvelu’s concept & application centre offering the meat industry tailor made, innovative food solutions.
Mikko Salonen, Managing Director of Maustepalvelu, said: “We have been cooperating with Leipurin for several years, and with Food Solutions for the Meat Industry being Maustepalvelu’s main business, the take-over of Leipurin’s meat unit was a natural move, securing our position on the Finnish market. We are also looking forward to continuing our good co-operation with Leipurin in Leipurin’s main sector bakery blends.” .
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