HelloFresh SE, the world's largest supplier of cooking boxes, is now also available in Sweden. The expansion is part of the announced global corporate strategy to drive sustainable growth.
"We are delighted to be able to offer HelloFresh to Swedish customers as well. We provide you with balanced, tasty dishes and high-quality ingredients at fair prices, as well as a high degree of flexibility in the selection and ordering of meals. With our pre-portioned ingredients we are pioneers in the market. We are thus significantly reducing the amount of food waste and further expanding our positive impact on the environment. We are sure that Swedish customers will love our product and can hardly wait for them to try HelloFresh," says Thomas Griesel, co-founder of HelloFresh.
Sweden is a very attractive market for HelloFresh with around 4.7 million potentially supplyable households. Swedish customers can benefit from the advantages of the internationally renowned brand. The innovative technology platform and highly efficient supply chain are localised and perfectly adapt to the requirements of Swedish customers. To be able to serve the Swedish market successfully from the very beginning, HelloFresh draws on its extensive wealth of experience and proven synergy effects.
HelloFresh has put a new, ultra-modern production facility into operation in Helsingborg. All cooking boxes for the Swedish market are produced locally. Most of the ingredients, such as fruit, vegetables and meat, come directly from Swedish producers.