12-Feb-2020 - Utz Quality Foods, LLC.

Zapp´s Potato Chips dare you - tempt your fate and tastebuds

Born in the spirit of New OrleansandVoodoo healer Marie Laveau, Zapp’s®Evil Eye™ potato chips peerinto your soul with the reverieof a mysterious, intense stare.In the 1800s, Laveau’s evil eye cast fear, mystery, and hexesinto the hearts of the nefarious and noble of New Orleans. And in that spirit of awecomesZapp’s® Evil Eye™potato chips. A mild heat underlies the punchfound inEvil Eye™, with a flavor and hearty crunch that makes you wonder what you’ve gotten yourself into.But don’t worry—the evil eye legend is just that, a legend.

And yet what you’ll find in Zapp’s® Evil Eye™ potato chips arewhat you also find in Zapp’s® Voodoo™potato chips:a conundrum of flavors that lives up to the sights, sounds and soul of New Orleans.“With the overwhelming response to our Zapp’s® Voodoo™ potato chips, it only makes sense to return to the rich well of Louisiana lore to bring our fansanotherunique kettle style potato chip.

But not just any chip—one that fully embraces the mythos of the evil eye with a cauldron of flavors not found before.And the initial feedbackon our social media pages has been amazing:consumers are telling us they love Evil Eye.”–said Tiffani Justh, Vice Presidentof Marketing for Zapp’s®.Zapp’s® New Orleans Kettle Style Evil Eye™ potato chips are available in 2 oz, 2.625 oz, 5 oz, and 9 oz Party Size bags;ask for them by name. And Zapp’s® New Orleans Kettle Style Potato Chips come in a wide range of flavors, from Spicy Cajun Crawtators™ to Cajun Dill Gator-Tators™ and more, all designed to keep your taste buds returning for more.(dpa)

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