Sour Patch Kids NYC Store Opening
Celebrate 35 years of fun and flavor
Mondelēz
"After several months of consideration and planning for how to open safely, we are so excited to finally bring the SOUR PATCH KIDS Store to life," said Danielle Freid, SOUR PATCH KIDS Brand Manager. "No one could have anticipated the COVID-19 situation, or the challenges that came with it, but our team remained incredibly agile and devoted to creating the one-of-a-kind experience we always imagined for the brand. We are proud to provide this much-needed fun outlet for our consumers during these challenging times."
Visitors have a chance to create their own candy mix with their favorite SPK candy varieties, pose with the Kids in a social media-worthy full-size yellow taxi, buy limited-edition merchandise, and experience the SOUR PATCH KIDS Sweets Bar, where chefs have reimagined classic desserts and put a sour-then-sweet spin on treats like smoothies, ice cream, cookies and more.
While the SOUR PATCH KIDS may like pranks, visitors' safety is no joke. For now, the SOUR PATCH KIDS Store has taken precautions including lowering its maximum capacity to allow enough room for social distancing, and requiring all visitors to wear face coverings. Additionally, the Sweets Bar features a to-go menu until indoor dining is permitted. Anyone not able to visit the store in person can visit sourpatchkids.com to create their very own SOUR PATCH KIDS mix, personalize their pack and ship it directly to their front door (US only).
Most read news
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.