Most popular beer in Ukraine supports aid projects

AB InBev brings Chernigivske, the most popular beer brand in Ukraine, also to Austria

19-Apr-2022 - Austria

Anheuser-Busch InBev, the world's largest brewing group, is now launching an unusual campaign to help the people in the war zone. Chernigivske, Ukraine's most popular beer brand, is already being distributed in the United Kingdom and from now on via food retailers in Austria.

Anheuser-Busch InBev

Great potential of the humanitarian initiative: Austria has the second highest beer consumption per capita in the world

All proceeds from the sale of the popular beer will benefit civil society initiatives such as Caritas International to fund humanitarian relief efforts in Ukraine and help people on the ground quickly and unbureaucratically. AB InBev guarantees a minimum donation of five million US dollars (4.63 million euros), regardless of sales figures.

Manager who fled Ukraine launches beer-fueled relief effort

Chernigivske marketing director Anna Rudenko came up with the idea of supporting humanitarian aid. A few weeks ago, she herself had to flee with her family from Ukraine to Belgium to escape the dangers of war. After Great Britain, consumers in Austria are now also enjoying Chernigivske.

"I am proud that we can introduce Chernigivske in Austria to support humanitarian aid for Ukraine," says Anna Rudenko, adding, "As a brewery, we can use our daily interaction with consumers and give them the opportunity to support humanitarian aid efforts by bringing this beer to market."

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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