Puratos acquires French start-up Rapidle to merge it with Bakeronline and enrich its French offering

13-Jul-2022 - France

Puratos, international manufacturer of ingredients for the bakery, pastry and chocolate industries, acquires French start-up Rapidle, provider of personalized e-commerce solutions. 4 years after its acquisition of the Belgian start-up, Bakeronline, focused on the digital transformation of craftsmen, Puratos is now taking the next step and accelerating its development. This new operation will enable Puratos to support its customers' digital transformation even more effectively and to strengthen its offering in France. The objective is to merge the two start-ups, Bakeronline and Rapidle, in order to meet the growing demand from local businesses for digitalization and visibility to increase their sales, and also to develop the French market for Bakeronline. The joint development objective of Rapidle, Bakeronline and Puratos is to grow from 750 to 5,000 artisans in France over the next 3 years.


Puratos acquires French start-up Rapidle to merge it with Bakeronline and enrich its French offering

"The merger of Bakeronline with Rapidle reinforces the Puratos group's promise to encourage and support bakery, patisserie and chocolate professionals in their digital transformation. We want to be the technology partner of choice in our industry with innovative, efficient and simple solutions"
Sophie Blum, Chief Marketing Officer of Puratos.

A merger full of promise

Rapidle, a French company founded in 2015 by Steeve Broutin and Yann Browaeys has become the French market leader in FOOD&COLLECT solutions. Like Bakeronline, Rapidle supports local artisans in their digitalization by providing them with customized e-commerce solutions. The merger with Rapidle will allow Bakeronline to strengthen its already strong presence in the French market.

"France has many dynamic artisans. Through the combined efforts of Rapidle, Bakeronline and Puratos, we will enable them to focus on product creation and innovation while growing their business. We want to be a vehicle for innovation" Maxim Sergeant, founder and CEO of Bakeronline.

"As a shareholder and co-founder of Rapidle, I am very pleased with this acquisition by Puratos, which will allow Rapidle to continue to grow and innovate for the benefit of current and future customers.

The digitalization of craftsmen: a major challenge for their development

The digitalization of local businesses has become a major challenge for the development of craftsmen. Today, 100%* of businesses are convinced that it is essential to be present online. The global pandemic has caused a real awareness among craftsmen of the importance of their rapid digital transformation and has accelerated their need to digitalize. But this need to digitize has also confronted them with many obstacles: budgetary, technical and availability, while the investment in time devoted to digitization strongly conditions its success and the development of turnover.

"Over the last two decades, online presence has become a strategic pillar for many companies in multiple sectors to maintain and develop their business. Bakeronline was born out of this need, almost 10 years ago. Bakeronline makes it easy for local businesses to create their own personalized online store, website and mobile application so that they can deliver their products to more customers in the most convenient and simple way" Maxim Sergeant, founder and CEO of Bakeronline.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in French can be found here.

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