03-Aug-2022 - dpa Deutsche Presseagentur GmbH

Britons can buy food via suppliers on Tiktok

Tiktok users in the UK can now buy food via the platform. Since Monday, cooking box suppliers Pasta Evangelists, The Veg Box Company and The Fish Society, among others, have been offering their products via the social network, trade publication The Grocer reported. Among other things, the brands could offer exclusive discounts. In doing so, Tiktok is following the trend of other corporations looking to profit from the booming meal delivery business.

According to Tiktok data, grocery content has generated more than 26 billion views to date. "Enabling brands as well as fresh food producers to sell directly to our community using a seamless transaction in the Tiktok store is a logical next step," said Patrick Nommensen, the manager in charge. Pasta Evangelists co-founder Finn Lagun spoke of an "exciting opportunity to change the face of modern retail" while delivering food./bvi/DP/ngu

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.