followfood launches the first organic nuts and organic dried fruits with tracking code and demeter certification in the grocery trade

Food pioneer relies on 100% transparency back to the source

24-Aug-2023 - Germany
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followfood, sustainability pioneer and inventor of the tracking code, is again focusing on even more food transparency and higher standards for organic products. As a market novelty, an organic nut and organic dried fruit range is being launched, which offers complete transparency in the supply chain via the tracking code. Another market innovation is the demeter certification of the majority of the products in the new range. For the new vegan organic instant cups, consumers also have the opportunity for the first time to obtain detailed information, including life cycle assessment, via the tracking code. An absolute novelty in the convenience sector.

Organic nuts and organic dried fruit

From the beginning of September, followfood organic nuts and organic dried fruit will be available in stores in ten different varieties. Seven varieties are demeter certified as a market novelty: Organic Apricots, Organic Dates, Organic Figs, Organic Sultanas, Organic Pistachios, Organic Hazelnuts, as well as the demeter nut fruit mix of raisins, blanched almonds and hazelnuts. In addition, the new range includes organic cashew nuts from organic cultivation of a lighthouse project in Burkina Faso and a Fairtrade cooperative in Vietnam. The organic mango strips come from organic, smallholder cultivation in Ghana. All processing and value creation takes place locally in a sustainable operating model that uses, for example, renewable energy. The range is rounded off by the organic Studi*Food with raisins, cashews, hazelnut kernels, almonds and walnuts. The walnuts come from wild collection. The transparent supply chain and social certificates of the suppliers go far beyond the usual EU organic standards. The different varieties are offered in resealable stand-up pouches. All products are provided with a tracking code and can be traced back to their origin - an absolute novelty in this segment. In addition, 1% of the selling price to retailers supports the expansion of regenerative agriculture.

Organic convenience meals

The new vegan followfood Organic Instant Cups provide uncomplicated enjoyment in superior organic quality. In the variants Organic Chili Sin Carne Vegan, Organic Lentil Dhal Vegan and Organic Pasta Bolognese Art Vegan, they are the answer to the increased demand for organic convenience dishes. The Organic Instant Cups are produced by a family business on Lake Constance and remain true to the strict followfood guidelines: no flavor-enhancing ingredients, no additives and no added sugar. Thus, only ingredients that can be found in every kitchen are used, as well as classic spices and herbs. Thus, the vegan followfood organic instant cups set a new standard on the organic convenience shelf. This also includes the fact that all products are tracked to their origin via the tracking code and thus offer 100% transparency about producers, ingredients, place of harvest, as well as the eco-balance. The products are supplied in innovative packaging optimized for recycling, which uses 33% less plastic than, for example, direct-printed thermoformed cups of the same size. These new products also support the development of regenerative agriculture with 1% of the selling price to retailers.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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