ProSweets Cologne: GNT Group to demonstrate how colouring foods bring confectioners ahead of competitors

Natural fruit and vegetable concentrates can increase brand preference

16-Dec-2016 - Netherlands

Colouring Foods have become an indispensable ingredient for the confectionery industry. In Europe alone, about one in four coloured confectionery launches already contain the natural solution. The reason is simple: it perfectly meets the growing consumer demand for products that are free from additives. Of course, the innovator of Colouring Foods, the GNT Group, should not be missed at ProSweets, to be held from 29 January to 1 February 2017 in Cologne. The leading provider in the field of true natural colour solutions will showcase its EXBERRY^® range – the broadest and most diverse on the market.

At stand G011 in hall 10.1, the family-owned company will demonstrate why Colouring Foods – made exclusively from fruit, vegetables and edible plants – make additive colourants obsolete: they are not only completely comparable to natural and artificial colourants in terms of colour range, brilliance and stability. They even offer best possible price stability and year-round availability. Through the development of special series like oil-dispersible Colouring Foods or its most recent innovation – Micronized Powders – the company offers solutions for all kinds of applications, from extruded sweets to hard and soft panned candy, pressed tablets and chocolate compounds.

“For consumers all over the word, natural ingredients are no longer nice to have but a must-have when selecting their food. This is not only true for categories already associated with health and nutrition. It especially applies to snacks and nibbles, including confectionery”, says Petra Thiele, Managing Director of GNT Europa. “With our Colouring Foods, we offer manufacturers more than a replacement of additive colourants. They can be the decisive factor in a purchase decision.” In fact, global consumer research has shown that stating the use of Colouring Foods on the packaging of confectionery can increase brand preference by up to 32%.

At GNT’s stand G011, visitors will have the opportunity to experience the influence of Colouring Foods first hand. The booth offers a virtual tour through a supermarket, challenging visitors with tasks related to confectionery products. It invites them to get to the bottom of the purchase decision process and the importance of food colour in this regard. Representatives of the company will be available to answer all questions on the production and application of Colouring Foods and support manufacturers in making use of their potential.