Reimann wants to continue investing in non-alcoholic beverages

24-Sep-2018 - Germany

The German Reimann family wants to continue investing in the soft drinks market. "The global market for non-alcoholic beverages has a volume of 1.3 trillion dollars.
There are still huge opportunities," said Peter Harf, manager of JAB Holding, the "Manager Magazin" controlled by the Reimanns.


Until recently, JAB had invested mainly in coffee companies, coffee houses and bakery chains. At the beginning of 2018, the holding took over US lemonade producer Dr Pepper Snapple and merged it with coffee roaster Keurig. "If we only left it to traditional coffee products, we would have a growth problem at some point," said Harf.

The Reimanns are among the richest families in Germany. According to Harf, JAB Holding manages assets of around 100 billion dollars. The largest part comes from the Reimanns, the rest from external investors and the management of the holding. (dpa) 

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