04-May-2021 - DouxMatok

DouxMatok Releases Limited Edition Incredo® Spreads

Food Tech Pioneer Launches Spread The Happiness Campaign to Celebrate the Introduction of Incredo® Sugar to the U.S.

DouxMatok unveils its limited-edition Incredo® Spreads and its Spread The Happiness campaign, providing U.S. consumers with a chance to taste a product made with its innovative ingredient for the first time ever and experience the wonders of how sugar can be used to reduce sugar. Incredo® Spreads are now available for purchase onshop.incredosugar.com in a two-jar bundle with Hazelnut Cocoa and Dark Cocoa Salted Caramel, both with almost 50% less total added sugars than other leading products and rich in nutritional fibers. The limited consumer launch showcases the ability of Incredo® Sugar, a sugar reduction solution made from real cane sugar, to provide an uncompromised and delicious taste.

To reinforce DouxMatok’s mission to make the world a happier and healthier place while curbing the overconsumption of sugar, starting today, consumers can join the Spread The Happiness campaign, which aims to put the Incredo® Sugar promise to the test with Incredo® Spreads and inspire communities to enjoy a more nutritious diet without compromising a great taste experience. As people continue to spend a majority of time at home amid another challenging year, real happy moments still deserve to be celebrated more than ever. The campaign features a consumer sweepstakes and a charitable donation to Common Threads, a nonprofit that provides children and families with cooking and nutrition education to encourage healthy habits that contribute to wellness. DouxMatok will donate 10% of each sale of Incredo® Spreads and will match the amount to double the donation, which will support both children and adults with healthy snacks and meals, plus programs to develop nutrition and cooking skills.

In addition to using less sugar, Incredo® Spreads offer 30% of the daily recommended fiber intake with just two tablespoons of the spread, are made with organic hazelnuts, are non-GMO, Gluten Free, use sunflower oil to replace palm oil, and are free of artificial flavors, colors and preservatives.  

“We have been hard at work perfecting the commercialization of our Incredo® Sugar, and are excited to showcase these delicious spreads with a superior nutritional profile. We invite consumers to taste and experience Incredo® Spreads,” said Eran Baniel, CEO and Co-Founder of DouxMatok. “We believe the only way to meet the challenge of sugar reduction is by maintaining the joys of sugar, and we encourage the food industry to join us on this important mission.” 

Incredo® Sugar is the flagship product of the food-tech company, DouxMatok. It is based on a breakthrough sugar reduction solution which is made of real cane sugar and allows for up to 50% sugar reduction. Incredo® Sugar enables food brands, manufacturers and retailers to develop delicious, better-for-you formulations of cakes, snacks, cookies, chocolate, candy, protein bars, baked goods and more.

“As brands continue to provide consumers with better-for-you alternatives, we’re inviting US CPGs, foodservice, and emerging brands to work with us to formulate products with Incredo® Sugar that will allow consumers to continue enjoying the happy moments that are provided by sweet treats, with significantly improved nutrition,” said Lorraine Niba, VP of Sales NA.

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