03-Aug-2021 - Beam Suntory Inc.

Scotch Whisky designed by Aston Martin collection

This exclusive collection will be available from August 2021, exclusively in global travel retail outlets

Bowmore® Islay Single Malt Scotch Whisky has today revealed the Designed by Aston Martin collection, a collaboration committed to the realisation of timeless, beautiful creations. 

This exclusive collection brings together Bowmore’s exceptional whisky making credentials with the design talent of one of the world’s foremost luxury automotive marques, to create new products and concepts celebrating the synergies and shared passions of these two iconic brands.

The Aston Martin x Bowmore partnership, which began in 2019, celebrates both brand’s rich heritage of creating beautiful products that combine innovative design and exquisite craftsmanship. The first fruits of this partnership were revealed last summer with the launch of Black Bowmore DB5 1964, one of the rarest single malt whiskies ever created, offered in a handcrafted bottle incorporating a genuine Aston Martin DB5 piston. This was followed by the first Aston Martin x Bowmore automotive offering: the DBX Bowmore, an exclusive ‘Q by Aston Martin’ edition of the marque’s luxury SUV. Today’s launch of the Designed by Aston Martin collection is the first multi-product offering from this unique collaboration.

In the first unveiling of this concept, three classic Bowmore whiskies have taken on a striking new look inspired by some of the rarest and most influential cars from Aston Martin’s 108-year history and will be available exclusively in global travel retail outlets   Released annually, the new-look limited edition collection incorporates Bowmore 10, 15 and 18-Year-Old single malts and allows for the intriguing exploration of the significant synergies of these two worlds.

With the ethos of Bowmore and character of these whiskies as inspiration, Aston Martin’s design team have captured the essence of their own legacy and elevated the distinctive character of each of the whiskies.  The striking design calls on iconic cars in terms of styling, engineering and performance, which made an indelible mark on the company’s evolution and design philosophy. 

The Bowmore 10 Years Old is paired with the game changing Aston Martin factory Team Car, the LM10, which first raced at Le Mans in 1932.  Both clearly expressing a bold and confident style, these two creations push the boundaries.  The whisky boldly fuses spice from Spanish oak casks, with signature smoke flavours, whilst the LM10 encapsulates exceptional technical prowess, using cutting edge technology of the time to minimise weight and accelerate speed.

Taking inspiration from the iconic Aston Martin Atom, the elegant and beautifully refined Bowmore 15 Years Old captures a definitive moment in time and pays homage to each of the respective craftsmen’s creative flair and passion. This single malt, like the Atom, is a truly defining work of art. The whisky crafted from exquisite first fill bourbon casks and hogsheads reveals a refreshingly uplifting and stylish character, whilst the Atom is the epitome of beauty and period styling, disruptive and elegantly strong eye-catching concept.

Performance is the force which unites the Aston Martin DB Mk III and Bowmore 18 Years Old. Together they celebrate exceptional attention to detail, embracing the absolute complexity at the heart of both these beautiful creations.  A high performing single malt, deeply complex, rare and dignified from time well spent in the finest Oloroso and Pedro Ximénez casks is united with an alluring Aston Martin which encapsulates technical prowess and the optimal execution.

David Turner, Bowmore Distillery Manager, said, “These limited-edition releases not only celebrate our partnership but also give some of our wonderful whiskies a whole new look which I know will excite Bowmore fans and collectors around the world. By bringing together our skills and passions, we are inviting drinkers to explore our stunning and exclusive GTR collection whilst also showcasing how our shared commitment to heritage and craftsmanship can truly come to life.”

Cathal Loughnane, Head of Partnerships of Aston Martin Lagonda, said: “It has been fascinating to study the unique characteristics of each of these whiskies and align them with some incredible cars from our past. Every Aston Martin has its own character and that is something we pay a great deal of attention to in the design process. This has been a new challenge for us and it is one we have enjoyed immensely.”

The Designed by Aston Martin collection, exclusive to travel retail, goes on sale August 2021 and will be available in Duty Free worldwide, with activations in key airport locations including London Heathrow, Frankfurt, Hainan, Istanbul and Taiwan.

As world class premium brands Bowmore and Aston Martin urge consumers never to drink and drive, because of this we will be integrating our Drink Smart® messaging into our brand activations around the partnership. Our dedicated Drink Smart® platform ensures we effectively communicate with legal-purchase age adults about making informed, responsible choices. 

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