IKEA launches the PLANT-HOTDOG on the market

Germany is one of the first IKEA countries to introduce the new plant-based hot dog

05-Jul-2023 - Germany

Many people can no longer imagine visiting IKEA without hot dogs. At the same time, more and more people today are making conscious choices with regard to their diet and, in particular, how food affects health and the environment. IKEA wants to help people lead healthier and more sustainable lifestyles, so it took on the challenge of creating a plant-based hot dog. The result is the PLANT-HOTDOG, which promises to rival the original in taste.


Plant newcomer: IKEA launches the PLANT-HOTDOG

"Our vision at IKEA is to create a better everyday life for the many people. Through our food offering, we can contribute to this by providing tastier, healthier and more sustainable meals," says Helene von Reis, Food Manager at IKEA of Sweden.

The slightly different hotdog

How do you create a hotdog that tastes good to meat lovers as well as vegetarians and vegans? How do you make the plant-based alternative have the same crunchy bite and characteristic taste that people know from the meat-based original? IKEA has successfully met this challenge. And not for the first time, as IKEA has already succeeded in developing a more sustainable alternative that closely resembles the meat-based original with PLANTBULLAR, the plant-based version of the popular KÖTTBULLAR.

"We have invested a lot of time in the development process of PLANT-HOTDOG to offer our customers* the best possible experience. With its great taste, texture and crunch when you bite into it, the plant-based hotdog is a perfect alternative to the traditional hotdog," says Helene von Reis.

The newest and innovative addition to IKEA's family of plant-based foods contains rice protein, onion, apple, salt, pepper and smoke flavorings. They give PLANT-HOTDOG a balanced taste that is particularly close to that of the meat-based original.

IKEA Germany is a pioneer in plant-based nutrition.

Since October 2022, the most popular products from the plant-based food range have been offered at all Ingka Group locations at the same or even lower price than the comparable animal protein-based alternative. And IKEA Germany is going even further: since October 2022, the plant-based alternative has always been the more affordable option at all locations in this country.

What's more, IKEA Germany has already participated in Veganuary every year since 2020 to inspire even more people to eat healthier and more sustainably, while also showing how easy and delicious it can be to eat a plant-based diet.

Plant-based offerings at IKEA are growing

IKEA has made the decision that by 2025, half of the meals in IKEA restaurants will be plant-based. Packaged food in the Swedish stores will be 80 percent plant-based alternatives.

"In the future, we want to offer even more plant-based and therefore healthier alternatives with a lower carbon footprint. Plant-based foods often have a significantly lower impact on the climate than animal products," says Helene von Reis.

Note: This article has been translated using a computer system without human intervention. LUMITOS offers these automatic translations to present a wider range of current news. Since this article has been translated with automatic translation, it is possible that it contains errors in vocabulary, syntax or grammar. The original article in German can be found here.

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