Spotlight one clear-lable solutions: GNT to present its range of natural colours at ProSweets Cologne
The first impression counts. This is especially true for food products and confectionery goods in particular. A recent global consumer survey, conducted by market research institute TNS on behalf of GNT, shows that when it comes to choosing fruity gums, sugar drops and the like, the colour of a product has great influence on the purchase decision. At the same time, customers all around the world place increasing value on food and beverages that are free from artificial additives. Accordingly, 40 percent of all consumers wish for sweets without synthetic colourants. Furthermore almost every second consumer chooses the naturally coloured product option whenever possible.
Natural colour solutions from fruits, vegetables and edible plants: at ProSweets Cologne the GNT Group presents its EXBERRY® products, which give natural, yet vibrant colours to confectionery products and nearly every other product category.
GNT Group B.V.
Natural colour solutions from fruits, vegetables and edible plants: at ProSweets Cologne the GNT Group presents its EXBERRY® products, which give natural, yet vibrant colours to confectionery products and nearly every other product category.
GNT Group B.V.
At ProSweets, to be held from 31st January to 3rd February 2016 in Cologne, Germany, the GNT Group demonstrates that manufacturers don’t have to decide between colour brilliance and natural products to fulfil the demands of their increasingly health-conscious consumers. At stand G011 in hall 10.1, the pioneer and world market leader in the field of Colouring Foods is going to present its colour intensive fruit, vegetable and plant concentrates. They are obtained exclusively from edible raw materials and are processed using only gentle physical methods.
Representatives of the family-owned company will be available at stand G011 to answer all questions regarding Colouring Foods and latest consumer trends, revealed in GNT’s global study. Visitors also get the opportunity to take a journey through the world of Colouring Foods – from the selection of raw materials all the way through to the application of the final concentrates in extruded sweets, hard and soft dragées or colourful snacks like popcorn and many more. With more than 400 shades in its EXBERRY® portfolio, GNT provides the largest range of Colouring Foods on the market. The concentrates are suitable for nearly all product categories – from confectionery and bakery products to beverages and ice cream.
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