Coke's sales fall short of expectations on flat volume

28-Jul-2016 - USA

Coca-Cola Co. reported disappointing sales for the second quarter on Wednesday and cut its outlook as global volume remained flat from a year ago.

The world's biggest soda maker said it faced "challenging macroeconomic conditions" and "difficult external conditions" in many emerging and developing markets, including China and Argentina.

For the three months ended July 1, it said it sold more non-carbonated drinks globally, but less soda. The last time Coke's quarterly global soda volume fell was in early 2014.

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The company's president, James Quincey, said earlier this year that its soda volume has been pressured by rougher economic conditions in emerging markets, where sodas tend to account for a higher portion of sales.

Soda has been losing favor in more saturated markets including the U.S. for years as well. In North America, Coca-Cola said soda volume declined 1 percent for the period, while non-carbonated drinks rose 3 percent.

Although soda remains the flagship beverage for Coca-Cola and rival PepsiCo Inc., the companies say they are diversifying and focusing on categories with more growth potential. To offset the declines in soda volume, they're also marketing the drinks as more premium, whether it's by putting them in mini-cans or glass bottles, or using real sugar instead of high-fructose corn syrup.

Coca-Cola's total revenue for the quarter declined 5 percent to $11.54 billion, missing the $11.69 billion analysts expected. After stripping out the impact of currency fluctuations and acquisitions and divestitures, the company said pricing helped lift "organic" revenue 3 percent.

The company now expects organic sales for the year to climb 3 percent, compared with its previous forecast for growth of 4 to 5 percent.

The Atlanta-based company earned $3.45 billion, or 79 cents per share. Earnings, adjusted for non-recurring gains, were 60 cents per share. That was more than the 58 cents per share analysts expected, according to Zacks Investment Research.

Coke shares fell almost 2 percent to $44.05 in premarket trading. The shares have climbed 4.5 percent since the beginning of the year, while the Standard & Poor's 500 index has increased 6 percent. The stock has climbed 11 percent in the last 12 months.(dpa)

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