Unilever to acquire Liquid I.V.
Unilever announced an agreement to acquire Liquid I.V., a U.S-based health-science nutrition and wellness company
Unilever
Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy and Sleep. Liquid I.V. is also non-GMO, vegan, gluten free, soy free and dairy free.
Fabian Garcia, President of Unilever North America, said: “Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space. Liquid I.V. shares Unilever’s purpose to improve people’s health and wellbeing, as well as our ambition to create sustainable products that have a positive social impact. We are delighted to welcome Liquid I.V. to Unilever’s portfolio of purpose-driven brands.”
Brandin Cohen, Liquid I.V. founder and CEO, stated: “We are excited to work together with Unilever to scale the brand and amplify Liquid I.V.’s mission to help people everywhere live better lives – to optimise the body, hydrate those in need, and better the planet.”
Liquid I.V. will continue to be based in El Segundo, California, and led by Brandin Cohen, who will remain as Chief Executive Officer and Founder.
Terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions.
Most read news
Other news from the department business & finance
Get the food & beverage industry in your inbox
From now on, don't miss a thing: Our newsletter for the food & beverage sector brings you up to date every Tuesday and Thursday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.