Keurig and BLK & Bold Coffee Announce New K-Cup Pod Partnership
Agreement makes available the largest Black-owned coffee brand to the 36 million+ households with a Keurig brewer
Keurig Dr Pepper Inc. (NASDAQ: KDP) and BLK & Bold Specialty Beverages today announced the launch of BLK & Bold coffees in K-Cup® pods for the Keurig® brewing system.
Keurig and BLK & Bold Coffee Announce New K-Cup Pod Partnership
Keurig Dr Pepper
BLK & Bold was cultivated in 2018 in Des Moines, Iowa by founders Pernell Cezar and Rod Johnson. The Black-owned brand ignited a passion to deliver a blend of rich flavors to coffee lovers with a mission to support youth in need by helping to close socio-economic gaps in the U.S. For every product sold, the company pledges 5% of its profits to "For Our Youth" partners nationwide who are dedicated to giving America's children the tools they need to be the best versions of themselves.
To date, BLK & Bold has provided funding to more than a dozen nonprofit organizations, with many focused on urban populations. In support of that pledge and in conjunction with the launch of BLK & Bold K-Cup pods, Keurig is donating to the Coffee Coalition for Racial Equity (CCRE), a nonprofit committed to building a racially diverse & equitable coffee industry.
Mauricio Leyva, President of Coffee for Keurig Dr Pepper said, "BLK & Bold's inspiring mission to support organizations that help communities across America is as exceptional as their delicious coffee blends. We are pleased to introduce both to the millions of Keurig households and be a partner in advancing their efforts."
"We're beyond excited to work with Keurig Dr Pepper in a way that continues our mission to turn the daily ritual of enjoying a cup of coffee into a means of giving back," said BLK & Bold Co-Founder and CEO Pernell Cezar. "Partnering with the iconic Keurig brand advances our mission to support underserved communities while we serve more households our premium product and community impact proposition."
Beginning this August, three Fair Trade-certified BLK & Bold blends will hit shelves nationwide on BLK & Bold and Keurig digital platforms and at Target and Albertson's, with more retailers to be added throughout the year. Varieties include:
- Rise & GRND: A signature medium roast blend with a taste profile of caramel, lemon, and nutty flavor notes.
- Smoove Operator: A creamy dark roast blend with flavor notes of caramel and toffee with the signature silky feel of a full-bodied coffee.
- Brighter Days: A light roast with a vibrant blend of fruity, toffee flavor notes.
New features within the Keurig brewing system that BLK & Bold will benefit from include MultiStream™ technology, which uses five streams of water to thoroughly saturate the coffee grounds and extract full flavor and aroma from each K-Cup pod. In addition, Keurig's signature BrewID™ technology – recently introduced in Keurig's first connected brewer, the K-Supreme Plus® SMART – recognizes the specific K-Cup pod brand, variety and roast and customizes the brew settings to make each cup distinctively delicious.
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