Pernod Ricard To Promote Responsible Distribution Of Alcoholic Beverages
While holding its 5th Responsib'All Day, Pernod Ricard said that in order to engage with retailers more than 500 thousand leaflets will be distributed directly to them by the company's 5,500 sales representatives in 80 affiliates.
For Pernod Ricard, educating consumers directly and raising their awareness are the prerequisites for combatting high-risk behaviour.
The company noted that it is crucial to involve those closest to the consumer, such as barmen, waiting staff and head cashiers, in this initiative.(dpa)
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